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Privacy Policy

This Privacy Policy governs how we, Lazy Design Private Limited and our affiliates, successors and assigns (“LazyCo”, “Company”, “we”, “us” or “our”) collect, use, share and process users Personal Data, Sensitive Personal Data, and Non-Personal Data (all defined below), that users voluntarily provide us or we automatically collect through your use of our website (“Website”) in the course of availing services or purchases made via the website.

Lazy Design Private Limited(“LazyCo”, “us”, or “we”), is a company duly incorporated under the provisions of the Companies Act 2013, having its registered offices at:
1. 46-4, Novel Tech Park, Garvebhavi Palya, Kudlu Gate Junction, Hosur Road, Bengaluru (Bangalore) Karnataka, 560068, India (Branch office)
2. No. 2, Sy No. 49/1 & 49/3, A M Industrial Area, Hosur Main Road, Hongasandra Village, Begur, 560068 Bengaluru Karnataka, India (Manufacturing unit)
3. M-901, Laburnum Park, Magarpatta City, Hadapsar, Pune-411013. (Head office)
We own and operate the website“Website”) (Website and related ecommerce service shall be collectively be referred to as the “Platform”). The Platform is wholly owned, managed and operated by us.

Please read this Privacy Policy carefully. By accessing the Platform or using the Services, you agree to be bound by the terms described herein and all the terms incorporated by reference.

What is Personal Data?

“Personal Data” refers to any information that can be used to directly or indirectly identify you. It includes de- identified data that, when linked to other information available to us, would enable us to identify you. Personal data does not include data that has been irreversibly anonymised or aggregated so that we cannot identify you through it, even in conjunction with other information.

Sensitive Personal Data or Information (“SPDI”) includes information relating to the following:


      1. passwords;

      2. financial information such as bank account or credit card or debit card or other payment instrument details

      3. physical, physiological and mental health conditions;

      4. sexual orientation;

      5. medical records and history;

      6. Biometric information;

      7. any detail relating to the above sub-clauses or any other sensitive personal data or information you provide to us for providing the Services; and

      8. any of the information received under the above sub-clauses by us under lawful contract or otherwise. However, any data / information relating to an individual that is freely available or accessible in public domain or furnished under any law shall not qualify as SPDI


What is Non-Personal Data?

“Non-Personal Data” refers to any non-personal information collected from users pursuant to their use of the Services, including but not limited to the browser name, the type of computer and technical information about users, means of connection to the Services such as the operating system, the internet service providers utilized and other similar information. This information does not identify you personally and cannot be linked back to you unless you identify yourself.

Personal Data, Non-Personal Data, and SPDI or any other information shall collectively be referred to as the ‘Information’.

“Third-Party” refers to any person or entity other than you or us.

By signing up on the Platform, and / or using our Services you represent that you voluntarily provide us with Personal Data, including Sensitive Personal Data and consent to their collection, use and disclosure in accordance with this Privacy Policy. You also represent that you are duly authorised by any Third-Party (including a minor or employee) whose information you share with us. We shall act as per your representation of authority and shall not make any independent enquiries to ascertain the veracity of your authorisation. In the event you do not have sufficient authorisation you shall be solely responsible for your acts and omissions including sharing of information with us by you and the consequential processing and actions taken by us in accordance with this Privacy Policy.


    When you sign up or register on the Platform to use our Services, and during the course of actual usage of our Services, the types of Information that are collected by us include the following:

    1. For registering user account (“User Account”) – Personal Data such as First and Last Name, Date of Birth, Email, Twitter Handle, and Non-Personal Data such as Gender, Country, City, Mobile OS (iOS/Android), Third-Party wearable make and model, if applicable.

      You may also register for a User Account using your existing Apple or Google account, or social media accounts (such as Facebook and Instagram, as applicable), and login credentials (your “Third-Party Site Accounts”). As part of the functionality of the Services, you may link your User Account with Third Party Site Accounts, by either: (i) providing your Third -Party Site Account login information to us through the Services; or (ii) allowing us to access your Third -Party Site Account, as is permitted under the applicable terms and conditions that govern your use of each Third -Party Site Account. In the event you are registering for a User Account using your Third -Party Site Account, you represent that you are entitled to disclose your Third-Party Site Account login information to us and/or grant us access to your Third-Party Site Account (including, but not limited to, for the purposes described herein), without breach by you of any of the terms and conditions that govern your use of the applicable Third-Party Site Account and without obligating us to pay any fees or making us subject to any usage limitations imposed by the applicable Third-Party Site Account service provider.

    2. For personalised recommendations – Non-Personal Data such as Body Weight, Height, Fitness activities such as HIIT, Running, Strength Training, Yoga, Pilates, other that you are into, and SPDI such as hip/lower back mobility issues, and neck/upper body mobility issues.

    3. For tracking glucose and evaluating metabolic response - Non-Personal Data such as Glucose data, time duration of events (such as sleep, activity, fasting, etc), details of the meals eaten, type of physical activity. This data may be shared with empanelled performance coaches subject to your consent.

    4. Data we collect with your explicit permission: Subject to your permission,

      1. we track your runs by collecting Non-Personal Data such as location, distance, duration, pace.

      2. we import Non-Personal Data such as your physical activity logs, sleep logs, number of steps from Google Fit.

      3. we import Non-Personal Data such as your workout, steps and sleep data from Apple Health.

      4. we import Non-Personal Data such as your heart rate and calories burnt during workout from your wearable devices

      To clarify, we will have access only to the data types that you choose to opt-in for us to access and store in our servers. The data read from such integration will be used solely for measuring and improving the efficacy of your experience of our Services. The data synced from Apple Health or Google Fit or any Third-Party platform that integrates with Apple Health or Google Fit is not collected, used or disclosed to any Third-Party for the purpose of marketing and advertising.

    5. To deliver products such as Aina ring, a smart ring that acts as your personal assistant - We collect Personal Data such as your name, address, phone number and email which are also shared with our delivery partners/service providers who help us deliver the products/devices to your home

    6. For laboratory testing, evaluation of reports and consultation: We collect Personal Data such as your name, date of birth; Non personal Data such as gender, weight, height; SPDI such as past or current medical conditions, reports and records, prescriptions, biological samples with your express consent. Any/ all sample(s) and personal data collected from you, is encrypted to ensure data anonymity. Your name and the analysis report(s)/ result(s) are kept separated and under strict access control within our systems, our partners systems and accredited laboratories. You are aware that the data collected by scientific analysis is published and used, if necessary, for the purposes of improvement and development of new knowledge, quality and efficacy of our test/ examination/analysis/ studies. In such cases, the samples and data are only retained and published in an anonymous form (without ability to link it to your identity). We reserve the right to use the sample(s) and data in an anonymous form for further scientific purposes and/or forward them to other companies or institutions in an anonymous form for this purpose. You always have the right to terminate your participation in the study and future research projects without giving reasons and to have the remaining samples destroyed. We reserve the right to contact you after completion of the study for a request for a new trial or other medical or personal data or in the case of any additional use of your sample(s) and data, with your consent. However, you are not obliged to issue a new trial, to answer further questions or to give consent for any additional uses of your sample(s) and data.

    7. For delivery of sample collection kits for Lab testing and evaluation, and thereafter home collection of samples: We collect details such as your name, address, phone number and email. These details are also shared with our delivery partners/service providers in India.

    8. Automatic Collection of Information : If you access the features of the Platform, we may automatically gather and store certain Non-Personal Data about your visit such as the type of browser and operating system used to access our Website, the date and time you accessed our Website, and if you were linked to our Website from another website, the address of that website, as well as additional information related to your visit may be collected

    9. Voluntary Collection of Information : We collect Personal Data and SPDI only voluntarily and knowingly provided by our users. In order to assess and customize the user experience, we may collect other information from our users as our Services are further developed. You can choose not to provide us with certain information, in which case you may not be able to register with us or to take advantage of some of our features / Services.

    10. Billing & Payment Related Information : Users may also be required to make a digital or offline payment to subscribe to our Services, as per our policies. In order to collect the subscription fee from our users to access and use the premium Services, our authorized Third-Party payment processors assist us in processing your payment information securely.

    11. Aggregated Personal Data: In an ongoing effort to better understand and serve the users of Services, we may conduct research on our customer demographics and behaviour based on the Personal Data and other information provided to us. This research may be compiled and analysed on an aggregate basis, and we may share this aggregate data with our affiliates, agents and business partners. This aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.

    12. We undertake to protect the Personal Data and SPDI provided by you in accordance with reasonable security practices and procedures and undertake not to transfer or disclose your Personal Data and SPDI to a Third Party for any purpose not authorized in this Privacy Policy without your prior consent. However, Third-Party processors' use of your information is governed by their respective privacy policies, which may or may not contain privacy protections as protective as this Privacy Policy. We suggest that you review their respective privacy policies.

    13. The type of Information collected from you may vary based on your interaction with the Platform and preferred use of the Services.

    14. We also collect any Information that you voluntarily choose to provide to us through Platform, email, during interaction with us on call or chat and other modes of communication.

    15. We may also collect Information you have provided to any company or its affiliates, associates, subsidiary, holding company to whom you have given consent for sharing of such Information.


    We use your Information for purposes that include the following:

    1. Deliver Services to the users;

    2. Your Registration Information for the purpose of receiving our Services, identification, communication, notification and for fulfilment of the Terms of Services;

    3. Addressing your requests, queries and complaints, if any, pertaining to our Services; taking feedback, assisting you with completion of transactions or other issues relating to the use of Services and other customer care related activities;

    4. Diagnose technical glitches;

    5. Creating insights for corporate / business strategy and marketing operations of LazyCo;

    6. Developing machine learning algorithms and tools to improve targeting of Services, and other products and services;

    7. Contacting you to provide information on existing or new Services, features, products, special promotions or offers, both of LazyCo and affiliates as well as third-party offers or products with whom we have a tie-up and which are relevant to use of the Services;

    8. Technical administration and customization of Platform, and other general administrative and business purposes;

    9. Research, analysis, case studies for the development and improvement of products and Services;

    10. Disclosure as required to government authorities in compliance with applicable law;

    11. Investigating, enforcing and resolving any disputes or grievances;

    12. Create your unified profile with analytics and insights generated through processing your Personal Data;

    13. Processing any orders/requests and fulfil any orders you may place using our Services;

    14. For providing recommendations to customize or tailor your experience of the Services;

    15. Offering you personalized Services and targeted advertisements of our healthcare and wellness plans and offering you customised health insights

    16. For providing any other services to users with their consent;

    17. To present, operate or improve the Services;

    18. To push transactional, marketing, and other product and service related notifications;

    19. For performing data analysis and testing, processing of statistics for advertising, affiliate marketing, analytics

    20. We may periodically send emails (including marketing emails) about upgrades to our existing products and services, or other similar products and services, special offers, or other information which we reasonably believe you may find relevant and interesting using the email address which you have provided. You may choose to opt-out of receiving promotional emails via the “Unsubscribe” link in every such promotional email communication. Once you unsubscribe, we will no longer send you promotional/marketing emails however you will continue to receive servicing and transactional emails;

    21. To investigate fraud or abuse;

    22. To use statistical information in any way permitted under law, including from Third-Parties in connection with commercial and marketing efforts;

    23. To comply with the law and respond to legal requests;

    24. In any other way that we specify at the time of seeking information from the users.


    We will not process Information in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you or collect any Information that is not needed for the mentioned purposes. For any new purpose, we will ask your separate explicit consent. We also undertake to collect only such Information that is strictly needed for the mentioned purposes.


    LazyCo is not in the business of selling your Information. We consider this Information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Information with certain third parties without further notice to you, as set forth below:

    Disclosure for Legal Purposes: We may share information with law enforcement agencies pursuant to lawful requests for Information, and otherwise as required under any law applicable at the given time, both in India and outside India. We may also disclose Information if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available legal remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

    Service Providers: We share Information with companies that provide Services on our behalf, such as website hosting, data storage, software services, email services, marketing, fulfilling customer orders, providing payment-related services including payment aggregation, data analytics, data mining, providing customer services, and conducting surveys, as permitted by applicable law. These companies may be located within or outside India, but in any case, they are obligated to protect your data.

    Group Entities/Affiliates/Business Partners/Employees: We may also share Information with employees, data processors, consultants, business partners, and technology partners on a need-to-know basis. Such entities would be contractually obligated to maintain confidentiality in relation to your Information.

    Business Affiliates: We may disclose or transfer some of your Information to Company group entities, affiliates, associates, subsidiary, holding company of the Company, associates and subsidiary of holding company of the Company including foreign entities, and in particular group companies and affiliates who are involved in the provision of Services, to the extent permitted by applicable law.

    Business Re-organisation: In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, asset sale, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all Information to the relevant Third-Party with the same rights of access and use.

    Other Third-Parties: We may disclose Information to any Third-Party if necessary to provide or improve our Services, fulfill any lawful contractual obligation we are bound by, and any other activity related to the purposes identified in this Privacy Policy and the terms and conditions you agree to when you use our Services. Anonymized, aggregated data may be shared with advertisers, research firms, and other partners.

    Exclusions: This Privacy Policy does not apply to any Information collected by LazyCo other than Information collected through the Services. This Privacy Policy shall not apply to any unsolicited information you provide to us through this Platform or through any other means. This includes, but is not limited to, information posted to any public areas of the Platform (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and LazyCo shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


    We are committed towards maintaining the privacy of the Information uploaded by you on the Platform and complying with the industry standard security safeguards for the purpose of securing the Platform and the information provided / uploaded by you. However, we cannot guarantee absolute security as no method of protection and transmission of Information is completely secure. Therefore, while we strive to protect your Information, you agree and acknowledge that (i) there are security and privacy limitations of the internet which are beyond our control; (ii) the security, integrity, and privacy of any and all Information and data exchanged between you and our Platform cannot be guaranteed; and (iii) any such Information and data may be viewed or tampered with in transit by a Third-Party, despite our best efforts.

    We use reasonable technical, administrative, and physical security measures for the purpose of safeguarding all data you share with us. We also have comprehensive internal policies in place to prevent unauthorized access to your data. We take adequate steps to ensure that third parties we share data with also adopt reasonable level of security practices and procedures to ensure the privacy and security of your information.

    However, we are not responsible for any loss, unauthorised access, safety issue or any harm caused to you by any misuse of your Information, unless it is a direct and foreseeable consequence of negligence and non- compliance on our part only. You hereby acknowledge that we are not responsible, in particular, for any Third Party action or action on your part leading to loss, damage or harm to you or any other person.

    For any data loss or theft due to unauthorized access to your electronic devices through which you avail our Services, we shall not be held liable for any loss whatsoever incurred by you. Further, you are liable to indemnify us as per the Terms of Services.


    We do not sell or share your Information to any Third-Party, including but not limited to marketing companies, agencies, advertisers, or any similar companies in exchange for fees/payments. We also do not share or allow any Third-Party to use your Information stored with us for any other purpose except consented by you or if required under any legal obligations or this Privacy Policy. 

    However, we may use certain standard advertising tools on our marketing sites which, provided you have allowed it in your cookie preferences, sends Information to the tool providers, such as Google. You can use the privacy setting and cookie preferences to opt-out of the use of these advertising tools. We may also offer electronic newsletters to which you may voluntarily subscribe at any time. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us. However, you will continue to receive essential service and transactional emails.

    We may engage Third-Party processors to perform particular operations with your Information for us. Such Third-Party processors are companies that help us operate the Services, support our communication with you or perform other Services-related activities. They may process certain Information on our behalf to accomplish the goals related to the Service functions and associated activities. Third-Party processors act only in accordance with our instructions and process only such amount of Information as we instruct them to process. We remain fully liable for any acts or omissions of our Third-Party processors and undertake to execute formal data processing agreements with them to the extent required by applicable law.


    We store your Information in accordance with applicable laws, which means we keep your data for as long as necessary to provide you with our Services or as may be required under any law. We shall store your Information for lawful purposes only. We keep de-identified data for research and statistical purposes for a longer period.

    If you close your User Account, we have no obligation to retain your data, and we may delete any or all of your data without liability. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, or if required by law, or for other legitimate purposes. We may continue to store your data in anonymised or de-identified form for analytical, research or other purposes for which your information is collected as previously indicated

    If you have elected to receive marketing communications from us, we will retain Information about your marketing preferences for a reasonable period of time, which will be calculated based on the date you last expressed interest in our content, products, or Services.


    We follow our users’ instructions about Information we hold for that user. You may access your Information collected by us, request reasons for collection, correct your Information, request deletion of your Information, request restricted processing of your Information, the category of entities with whom we have shared it and the reason for any disclosure, request a portable copy of the Information you have provided, object to processing of your Information, such as for direct marketing, and where we obtain your consent, you may withdraw such consent at any time. 

    You are free to not to share any medical or other information that you consider confidential and withdraw consent for us to use data that you have already provided. In the event that you refuse to share any information or withdraw consent to process information that you have previously given to us, we reserve the right to restrict or deny the provision of our Services for which we consider such information to be necessary.

    You also have the right to file a complaint with the supervisory authority in the EEA and in the UK you can file a complaint with the Information Commissioner’s Office. If you are an EEA or a UK resident, you may also write to our Data Protection Officer at the below address:

            Ametros Group Ltd
            Lakeside Offices, Thorn Business Park
            Rotherwas Industrial Estate
            HR2 6JT
            0330 223 2246

    Further, please find below the details of our EEA and UK representative.


    Ametros Ltd
    Unit 3D, North Point House
    North Point Business Park
    New Mallow Road
    Cork, Ireland
    Ametros Group Ltd
    Lakeside Offices, Thorn Business Park
    Rotherwas Industrial Estate
    Hereford, Herefordshire
    England, HR2 6JT
    0330 223 2246

    If you are a California resident, you may also request Information that we may have collected about you in the previous twelve months, the reason we collected it, the category of entities with whom we have shared it and the reason for any disclosure, by writing to us. You can exercise these rights by raising a request to us at


    You agree that Information collected may be stored and processed in any country where we rent servers, or where we or our affiliates, subsidiaries, or agents maintain facilities in order to provide Services, and by accessing, registering for, or using the Services, you consent to any such transfer of Information. We generally store Information closest to the users where they are located through our authorized Third-Party data centres. We may transfer your Information to Third-Parties acting on our behalf, for the purposes of storage.


    In the event we become aware that the security of the Site, or our Services has been compromised or your Personal Information has been disclosed to unrelated Third-Parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Website, and where required, send you an email. If for any reason, you have a reason to believe that your Information shared with us is no longer secure, you may contact us via our e-mail address at


    The Services are not intended for users under the age of 18 years (“Permissible Age”). We will not be responsible for any consequence that arises as a result of misuse of any kind of our Services that may occur by virtue of any person including a minor accessing and using the Services. By using the Services, you warrant that you are of the Permissible Age and thus eligible to access, register for, and use the Services. We reserve the right to refuse to provide you with access to the Services if it is discovered that you are under the Permissible Age. You acknowledge that Company does not have the responsibility to ensure that you conform to the aforesaid eligibility criteria. It shall be your sole responsibility to ensure that you meet the required qualification.

  12. COOKIES:

    We may place Cookies on your personal computer. "Cookies" are small identifiers sent from a website server and stored on your computer’s hard drive, similar to a license plate, that help us to recognize you if you visit our Site again. Also, our Site uses cookies to track how you found our Site thereby helping us improve your experience, understand how our services are being used, and customize our Services. Cookies are not designed to be used to get Personal Information from your hard drive, your e-mail or any other Personal Information about you. To protect your privacy, we do not use Cookies to store or transmit any Information about you on the Internet. You can reject Cookies by changing your browser settings, but please be aware that if you reject our Cookies it is possible that our Site may not properly load, your access to certain features of the Services, or content or information offered as part of the Site, might be denied. We may let other companies use Cookies, web beacons and similar tracking technologies on our Services. These companies may collect information about how you use our Services and other websites and online services over time and across different services. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand your online activity.


    Reasonable security measures are in place to help protect against the loss, misuse and alteration of the Information under our control. We promote safety and security on and off our Services, such as by investigating suspicious activity or violations of our Privacy Policy and Terms of Service and to ensure our Services are being used legally. If we do detect something risky that would compromise on your privacy and security, we shall notify you by updating our respective policies and help guide you through steps to stay better protected. 

    We shall take complete measures to safeguard you and our Services from unauthorized access, alteration, disclosure, or destruction of Information we hold, including:

    1. Use of encryption to keep your Information private while in transit;

    2. Timely review of our Information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems;


    All our rights and obligations under our Privacy Policy and Terms of Service are freely assignable by us to any of our affiliates, in connection with a merger, acquisition, restructuring, liquidation, bankruptcy or sale of assets, or by operation of law or otherwise, and we may transfer your Information to any of our affiliates, successor entities, or new owner.


    Only Indian courts shall have jurisdiction in connection to and the usage of the Services. We may collect, use, preserve, and share your Information if we have enough cause to believe that it is reasonably necessary to: Respond pursuant to applicable Indian laws or regulations, to legal process, or to government requests; Enforce our Privacy Policy, Terms of Service and any other applicable terms and policies, including for investigations of potential violations; Detect, investigate, prevent, and address fraud and other illegal activities, security, or technical issues; or Protect the rights, property, and safety of our users, our Company, its affiliates, or others.


    We may modify the Privacy Policy from time to time at our sole discretion. If we do so, we will revise the updated date at the bottom of this Privacy Policy. It’s important that you review the Privacy Policy from time to time because your continued use of our Services after the effective date of any change to the Privacy Policy will be deemed to be your acceptance to the modified Privacy Policy. If you don’t agree to be bound by the modified Privacy Policy, then you must not use the Services anymore.

    If we make material changes to our Privacy Policy, we may notify you by posting a modified notice on the Site or by directly sending you a notification.


    If any term or condition of this Privacy Policy is deemed invalid or unenforceable by a court of law with binding authority, then the remaining terms and conditions shall not be affected, and the court shall reform the invalidated or unenforceable term or condition to the maximum extent permitted under the law and consistent with the intent of this Privacy Policy.


    You acknowledge that you have read this Privacy Policy and agree to all its terms and conditions. By using the Site or Services you agree to be bound by this Privacy Policy. If you do not agree to abide by the terms of this Privacy Policy, you are not authorized to use or access the Site and Services.


    If you have any questions about this Privacy Policy, our practices or your dealings with us, you may contact Apoorv Shankar, our Grievance Officer at

    This Privacy Policy is effective and was last updated on 21st August, 2023.

    Lazy Design Private Limited is located at 46-4,, Novel Tech Park, Garvebhavi Palya, Kudlu Gate Junction,
    Hosur Road, Bengaluru, Karnataka, 560068(Bangalore office).
    No. 2, Sy No. 49/1 & 49/3, A M Industrial Area, Hosur Main Road, Hongasandra Village, Begur, 560068 Bengaluru Karnataka, India (Manufacturing unit)
    M-901, Laburnum Park, Magarpatta City, Hadapsar, Pune-411028, Maharashtra, India(Pune office)

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